I ship data-driven
products that scale
with their businesses.
7 years building analytics platforms, leading product at enterprise scale, and founding from scratch. Currently building blayerAI — AnalyticsOps for the modern data stack.
Product Manager based in Ireland · Stamp 4 · Open to PM, AI PM & TPM roles in Ireland and remotely
Currently building
blayerAI · AnalyticsOps
Work
What I have built and what I am building.
blayerAI
Founder
Building now
Challenge
Analytics implementations get deployed and never validated. Tags break, events drift, and nobody knows until the data is already wrong — by which time decisions have already been made on bad numbers.
Solution
Building an AnalyticsOps platform that manages the entire analytics lifecycle: implementation tracking, automated testing, and continuous validation across GA4, Mixpanel, and Amplitude.
Key Outcomes
Expertise
What I bring to each role — across product, AI & data, and technical disciplines.
- Product Roadmapping
- OKR Frameworks
- Stakeholder Management
- A/B Testing & Experimentation
- Go-to-Market Strategy
- User Research & Discovery
- Competitive Analysis
- Prioritisation Frameworks
- Cross-functional Leadership
- AnalyticsOps Platforms
- GA4 / Mixpanel / Amplitude
- BigQuery & Data Warehousing
- ML Concepts & LLM Integration
- Data Pipeline Design
- Customer Data Platforms
- Predictive Analytics
- Data Governance & Privacy
- Analytics Implementation
- GCP / AWS / Snowflake
- SQL & Data Modelling
- API Design & Integration
- System Architecture
- Agile / Scrum
- Engineering Collaboration
- Technical Roadmapping
- Performance & Scalability
- Cloud Data Platforms
Tools & Platforms
From engineer
to founder.
And back again.
I started as a software engineer, which meant I actually understood what I was asking developers to build. That background became the foundation when I moved into analytics and product — I could read the schema, question the tracking plan, and call out when an “easy” feature wasn't.
In 2020 I founded Beneath Analytics. Signed the first clients, defined the service model, built the practice from a blank document. Over three years we served 50+ enterprise companies across eCommerce, SaaS, and fintech — everything from GA4 migrations to full cloud data platform builds on GCP and AWS.
Then I joined Henry Schein as Technical Product Manager to see what enterprise product looks like at real scale — 500K+ users, healthcare compliance, cross-functional teams across multiple countries. Three years of that. Left in June 2026.
Now I'm back to founding. blayerAI came out of a problem I kept seeing from both sides: analytics implementations get deployed and never validated. Tags break, events drift, nobody knows until the data is already wrong. blayerAI fixes that — AnalyticsOps that manages the full lifecycle from implementation to testing to validation.
Career
7 years across engineering, consulting, enterprise product, and founding.
Get in touch
Whether it's a product role, a consulting engagement, or something about blayerAI — I respond within 24 hours.
Contact Information
Based in Ireland with Stamp 4 work authorization. Open to senior product roles, consulting engagements, and conversations about blayerAI.
Send a Message
I typically respond within 24 hours.